BMW

BMW Moments of Inspiration? That was the amazing and luxurious launch event for the newest BMW-models. Our objective with John&Jane makes Sense was to inspire the high-demanding target audience on three different levels: culinary, design and… technology!

Together with Oval, we created a complete 360° experience that ensured that everyone was really drawn into the show. We transformed the warehouse of BMW into a luxury setting and created a show set-up in which more than 20 cars could be involved.

Easy? Absolutely not. Right up our alley? Absolutely!

The result was a ground-breaking experience with an unprecedented 95% satisfaction rate, measured on more than 2.000 visitors.